I designed a unisex capsule collection for the generation Z. 

This is because I think generation Z is very keen to contribute to the environment.

But do not always know where to buy sustainable clothes or do not always have the budget to buy sustainably. The Zeeman can be an accessible and cheap option for this target group to buy trendy and sustainable clothing.

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Therefore a capsule collection that contains the essentials for the generation Z. The collection will be updated once a year, to counter fast fashion. The entire collection will be produced in a circular manner, that means that every piece can be recycled into a new piece of clothing or an other products that the Zeeman sells.This way, no raw materials are lost. Most of the collection will be made from recycled organic cotton and recycled polyester (plastic bottles). Which is better for the people involved in the production process and of course the environment. When the consumer has finished with the garment, it can be returned to a Zeeman store and the circular process is set in motion

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