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MAN OPEN UP

360º Marketing campaign

Graduation project

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What will the world look like in 2025 if we continue on this path? We may have cured the Covid-19 pandemic, but a new pandemic has taken its place, loneliness. 
Will we all soon be 'alone in the world?' Trapped in our own sense of loneliness. 

Due to our uber individualistic existence, we go against our nature and ignore our need for connection. We're busier competing against each other and combining the perfect student/work life with a great Instagram feed. But the consequence of this is that the psychological complaints and loneliness among people only continues to increase. That is why a wake-up call is needed to really see each other again, to form new communities and to rediscover working together.

Research has shown that men are also more often lonely than women, but less often admit it, because it is less easy for men to talk about their feelings and it is seen as a weakness. This sensitivity in men is still a taboo, of all people who committed suicide in 2019, 68 percent were men, this is a large majority. That's why I specifically chose men as my target audience. Because talking about your feelings is just as effective for men as it is for women, now it just needs to be normalized!

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